Privacy policy
This English version is a convenience translation. Only the German version is legally binding.
Kinderguru GmbH operates this shop and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). This online shop is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal data when you visit, use or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with regard to the collection, processing and disclosure of your personal data.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use and disclosure of your data as described in this Privacy Policy.
What personal data do we collect or process?
When we use the term “personal data”, we are referring to information that identifies you or another person, or that can reasonably be linked to you. Personal data does not include information that is collected anonymously or that has been anonymised so that it cannot identify you or be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:
- Contact details including your name, postal address, billing address, shipping address, telephone number and email address.
- Financial information including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
- Account information including your username, password, security questions, configurations and settings.
- Transaction information including the items you view, put in your basket, add to your wish list or purchase, return, exchange or cancel, as well as your past transactions.
- Communications with us including the information you include in communications with us, for example when you send a customer support enquiry.
- Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
- Usage information including information about your interactions with the Services, including how and when you interact with or navigate the Services.
Sources of personal data
We may collect personal data from the following sources:
- Directly from you We collect data, among other things, when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal data.
- Automatically through the Services We collect data, among other things, from your device or when you use our products or Services or visit our website, as well as through the use of cookies and similar technologies.
- From our service providers We collect data, among other things, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
- From our partners and other third parties
How do we use your personal data?
Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:
- Providing, tailoring and improving the Services. We use your personal data to provide you with the Services. This includes, among other things, performing our contract with you, processing your payments, fulfilling your orders, remembering your configurations and the items you are interested in, sending notifications to you related to your account, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and creating a customised shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to better tailor and improve the Services.
- Marketing and advertising. We use your personal data for marketing and promotional purposes, for example to send marketing, advertising and promotional communications by email, text message (SMS) or post, and to show you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your basket and other activities on the Services.
- Security and fraud prevention. We use your personal data to authenticate your account, to provide a secure payment and shopping experience, to detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, to protect public safety and to secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else.
- Communicating with you. We use your personal data to provide you with customer support and effective Services, to respond to your enquiries in a timely manner and to maintain our business relationship with you.
- Legal reasons. We use your personal data to comply with applicable law or to respond to valid legal process, including requests from law enforcement or regulatory authorities, to investigate or participate in civil discovery, potential or actual litigation or other adversarial legal proceedings, and to investigate potential breaches of our terms or policies or to enforce those terms and policies.
How do we disclose personal data?
In certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:
- With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- We disclose personal data to business and marketing partners who provide marketing services to you and show you advertisements. For example, we use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners use your data in accordance with their own privacy notices. Depending on where you reside, you may have the right to instruct us not to share information about you in order to show you targeted advertising and marketing based on your online activity with different merchants and websites. If you wish to exercise your right and opt out of such uses, you can do so here
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, for example to ship products to you, or when you use social media widgets or login integrations.
- We disclose personal data to our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than the country in which you reside, in order to provide and improve the Services for you. In addition, to help protect, grow and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our shop, with other merchants and with Shopify. To provide these advanced features, Shopify may make use of personal data collected about your interactions with our shop, other merchants and Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including for responding to your requests to exercise your rights regarding the use of your personal data for these purposes. To learn more about how Shopify uses your personal data and any rights you may have, please see the Shopify Consumer Privacy Policy . Depending on where you reside, you may exercise certain rights with respect to your personal data listed here Link to the Shopify Privacy Portal.
Third-party websites and links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on these sites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party. Our inclusion of such links does not, in and of itself, imply any endorsement of the content on such platforms or of their owners or operators, except as expressly stated in the Services.
Children’s data
The Services are not intended to be used by children, and we do not knowingly collect any personal data from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details set out below to request that it be deleted. As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal data of individuals under 16 years of age.
Security and retention of your data
Please be aware that no security measures are perfect or impenetrable, and we therefore cannot guarantee “perfect security”. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal data depends on various factors. These include, for example, whether we need the data to maintain your account, to provide you with the Services, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.
Your rights and choices
Depending on where you reside, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right of access / to information. You may have the right to request access to the personal data we hold about you.
- Right to erasure. You may have the right to request that we delete the personal data we hold about you.
- Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
- Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Managing communication preferences. We may send you promotional emails. You may opt out of receiving these at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, e.g. about your account or orders you have placed.
If you reside in the United Kingdom or the European Economic Area, you may, subject to the exceptions and limitations provided by local law, exercise the following rights in addition to those set out above:
- Right to object and right to restriction of processing. You may have the right to ask us to stop or restrict our processing of personal data for certain purposes.
- Withdrawal of consent. Where we rely on consent to process your personal data, you have the right to withdraw this consent. Withdrawing your consent does not affect the lawfulness of any processing based on your consent before its withdrawal.
You may exercise these rights where indicated in the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal data and any rights you may have, including rights related to data processed by Shopify, please see https://privacy.shopify.com/en.
You will not suffer any disadvantage for exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and you may be required to confirm your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact details set out below or to lodge your complaint with the competent data protection authority. For the European Economic Area, a list of the competent data protection supervisory authorities is available. If you would like to access it, you can do so here.
International transfers
Please note that we may transfer, store and process your personal data outside the country in which you reside.
If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority of the United Kingdom, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date accordingly and provide notice as required by applicable law.
Supplement for GDPR (DSGVO)-compliant cookie documentation (Consentmo)
We use the consent management tool Consentmo (by iSenseLabs) to obtain your consent to the storage of certain cookies on your device and to document this consent in compliance with data protection law.
When you first visit our website, Consentmo displays a banner in which you can allow or refuse the storage of certain cookies.
Your choice is logged in the Consentmo system. You can change or withdraw your consent at any time via the "Cookie settings" panel. You can submit a data access request here.
Current overview of all cookies used on this website, their purpose, storage period and provider (as of 5 October 2026):
| Name | Description | Category | Provider | Duration |
|---|---|---|---|---|
| _orig_referrer | Allows the merchant to identify where visitors come from. | Necessary | Shopify | 2 weeks |
| _landing_page | Records the visitor’s landing page when they arrive from other websites. | Necessary | Shopify | 2 weeks |
| _ab | Used to control when the admin bar is shown on the storefront. | Necessary | Shopify | 1 year |
| _secure_session_id | This cookie is generally provided by Shopify and is used to track a user’s session through the multi-step checkout process and to link their order, payment and shipping details. | Necessary | Shopify | 1 day |
| cart | Contains information about the user’s basket. | Necessary | Shopify | 2 weeks |
| cart_sig | This cookie is generally provided by Shopify and used in connection with the checkout. It is used to verify the integrity of the basket and to ensure the performance of some basket operations. | Necessary | Shopify | 2 weeks |
| cart_ts | This cookie is generally provided by Shopify and used in connection with the checkout. | Necessary | Shopify | 2 weeks |
| cart_ver | This cookie is generally provided by Shopify and used in connection with the basket. | Necessary | Shopify | 2 weeks |
| cart_currency | Used after checkout to initialise a new empty basket in the same currency. | Necessary | Shopify | 2 weeks |
| checkout_token | Used by the checkout to identify the user. | Necessary | Shopify | Session |
| Secure_customer_sig | Unknown | Necessary | Not available | Unknown |
| storefront_digest | Stores a digest of the storefront password so that merchants can preview their storefront while it is password-protected. | Necessary | Shopify | 1 year |
| cookieconsent_status | This cookie is associated with the Consentmo GDPR (DSGVO) Compliance app and is used to store the customer’s consent. | Necessary | Consentmo | 1 year |
| cookieconsent_preferences_disabled | This cookie is associated with the Consentmo GDPR (DSGVO) Compliance app and is used to store the customer’s consent. | Necessary | Consentmo | 1 day |
| _shopify_m | This cookie is generally provided by Shopify and is used to manage customers’ privacy settings. | Necessary | Shopify | 1 year |
| _shopify_tm | This cookie is generally provided by Shopify and is used to manage customers’ privacy settings. | Necessary | Shopify | 30 minutes |
| _shopify_tw | This cookie is generally provided by Shopify and is used to manage customers’ privacy settings. | Necessary | Shopify | 2 weeks |
| _tracking_consent | Used to store a user’s preferences where a merchant has set privacy rules in the visitor’s region. | Necessary | Shopify | 1 year |
| tracked_start_checkout | This cookie is generally provided by Shopify and used in connection with the checkout. | Necessary | Shopify | 1 year |
| identity_state | This cookie is generally provided by Shopify and used in connection with customer authentication. | Necessary | Not available | 1 day |
| identity_customer_account_number | Stores an identifier to facilitate login between customer account and storefront domains. | Necessary | Shopify | 12 weeks |
| _customer_account_shop_sessions | Used in combination with the _secure_account_session_id cookie to track user sessions for new customer accounts. | Necessary | Shopify | 30 days |
| _secure_account_session_id | Used to track user sessions for new customer accounts. | Necessary | Shopify | 30 days |
| _shopify_country | Used for Plus shops where currency/country is determined via GeoIP, to avoid further GeoIP lookups. | Necessary | Shopify | 30 minutes |
| _storefront_u | Used to facilitate updating customer account information. | Necessary | Shopify | 1 minute |
| _cmp_a | Used to manage the customer’s privacy settings. | Necessary | Shopify | 1 day |
| c | Unknown | Necessary | Shopify | Unknown |
| checkout | Used by the checkout to identify the user. | Necessary | Shopify | 21 days |
| customer_account_locale | Used to track the customer domain locale during redirects. | Necessary | Shopify | 1 year |
| dynamic_checkout_shown_on_cart | Used in connection with payments. | Necessary | Shopify | 30 minutes |
| hide_shopify_pay_for_checkout | Set when a buyer closes the Shop Pay login window during checkout. | Necessary | Shopify | Session |
| shopify_pay | Used to log a buyer in to Shop Pay when they return to checkout in the same shop. | Necessary | Shopify | 1 year |
| shopify_pay_redirect | Used to speed up the checkout process when the buyer has a Shop Pay account. | Necessary | Shopify | 1 year |
| shop_pay_accelerated | Indicates whether a buyer is eligible to use the accelerated Shop Pay checkout. | Necessary | Shopify | 1 year |
| keep_alive | Used when international domain redirection is enabled, to determine whether a request is the first of the session. | Necessary | Shopify | Session |
| source_name | Used in combination with mobile apps to provide personalised checkout behaviour when browsing a compatible mobile app store. | Necessary | Shopify | Session |
| master_device_id | Merchant authentication: permanent device identifier, public version. | Necessary | Shopify | 1 year |
| previous_step | Used in connection with payments. | Necessary | Shopify | 1 year |
| discount_code | Stores a discount code received via a URL parameter so that it can be applied at the next checkout. | Necessary | Shopify | Session |
| remember_me | Used in connection with payments. | Necessary | Shopify | 1 year |
| checkout_session_lookup | Used in connection with payments. | Necessary | Shopify | 3 weeks |
| checkout_prefill | Used in connection with payments. | Necessary | Shopify | 5 minutes |
| checkout_queue_token | Used in connection with payments. | Necessary | Shopify | 1 year |
| checkout_queue_checkout_token | Used in connection with payments. | Necessary | Shopify | 1 year |
| checkout_worker_session | Used in connection with payments. | Necessary | Shopify | 3 days |
| checkout_session_token | Used in connection with payments. | Necessary | Shopify | 3 weeks |
| cookietest | Used to ensure that our systems are working correctly. | Necessary | Shopify | 1 minute |
| order | Used to allow access to the buyer’s order details page. | Necessary | Shopify | 3 weeks |
| identity-state | Stores a hash of the OAuth flow state between redirects. | Necessary | Shopify | 1 day |
| card_update_verification_id | Used in connection with payments. | Necessary | Shopify | 1 day |
| customer_account_new_login | It is used in connection with user identification. | Necessary | Shopify | 20 minutes |
| customer_account_preview | It is used in connection with user identification. | Necessary | Shopify | 7 days |
| customer_payment_method | Used in connection with payments. | Necessary | Shopify | 60 minutes |
| customer_shop_pay_agreement | Used in connection with payments. | Necessary | Shopify | 1 minute |
| pay_update_intent_id | Used in connection with payments. | Necessary | Shopify | 20 minutes |
| localization | Used to localise the basket to the correct country. | Necessary | Shopify | 2 weeks |
| profile_preview_token | Used to preview checkout customisations. | Necessary | Shopify | 5 minutes |
| login_with_shop_finalize | Used to facilitate logging in with Shop. | Necessary | Shopify | 5 minutes |
| preview_theme | It is used in connection with the theme editor. | Necessary | Shopify | Session |
| shopify-editor-unconfirmed-settings | It is used in connection with the theme editor. | Necessary | Shopify | 1 day |
| wpm-test-cookie | Used to ensure that our systems are working correctly | Necessary | Shopify | Session |
| _shopify_essential | Contains essential information for the correct functioning of a shop, such as session and checkout information and anti-tampering data. | Necessary | Shopify | 1 year |
| _shop_app_essential | Contains essential information for the correct operation of Shop.app. | Necessary | Shopify | 1 year |
| _s | This cookie is associated with Shopify’s analytics suite. | Statistics | Shopify | 30 minutes |
| _shopify_d | Unknown | Statistics | Not available | Unknown |
| _shopify_fs | This cookie is associated with Shopify’s analytics suite. | Statistics | Shopify | 30 minutes |
| _shopify_s | Used to identify a given browser session/shop combination. It is valid for 30 minutes after last use. | Statistics | Shopify | 30 minutes |
| _shopify_sa_t | This cookie is associated with Shopify’s analytics suite for marketing and referrals. | Statistics | Shopify | 30 minutes |
| _shopify_sa_p | This cookie is associated with Shopify’s analytics suite for marketing and referrals. | Statistics | Shopify | 30 minutes |
| _shopify_y | Shopify Analytics. | Statistics | Shopify | 1 year |
| _y | This cookie is associated with Shopify’s analytics suite. | Statistics | Shopify | 1 year |
| _shopify_evids | Unknown | Statistics | Not available | Unknown |
| _ga | This cookie name is associated with Google Universal Analytics | Statistics | Google Analytics | 2 years |
| _gat | This cookie name is associated with Google Universal Analytics. | Statistics | Google Analytics | 1 minute |
| __atuvc | Unknown | Statistics | Not available | Unknown |
| __atuvs | Unknown | Statistics | Not available | Unknown |
| __utma | Unknown | Statistics | Not available | Unknown |
| customer_auth_provider | This cookie is associated with Shopify’s analytics suite. | Statistics | Not available | Session |
| customer_auth_session_created_at | This cookie is associated with Shopify’s analytics suite. | Statistics | Not available | Session |
| _shopify_analytics | Contains analytics data for buyer-facing surfaces such as the storefront or checkout. | Statistics | Shopify | 1 year |
| _ga_B9LWVY0XD0 | ID used to identify users | Statistics | Google Analytics | 2 years |
| _ga_PFLYJRXKGD | ID used to identify users | Statistics | Google Analytics | 2 years |
| _ga_Z4LEPBBTLZ | ID used to identify users | Statistics | Google Analytics | 2 years |
| _gads | Unknown | Marketing | Not available | Unknown |
| IDE | This domain is owned by Doubleclick (Google). Its main business activity is: Doubleclick is Google’s real-time advertising exchange | Marketing | Google DoubleClick | 2 years |
| GPS | This cookie is associated with YouTube, which collects user data via videos embedded in websites; this data is aggregated with profile data from other Google services in order to show targeted advertising to web visitors across a broad range of its own and other websites. | Marketing | Youtube | Session |
| PREF | This cookie, which may be set by Google or Doubleclick, may be used by advertising partners to build a profile of interests in order to show relevant advertisements on other websites. | Marketing | Youtube | 8 months |
| BizoID | This is a first-party Microsoft MSN cookie used to enable user-based content. | Marketing | 1 month | |
| _fbp | Used by Facebook to deliver a series of advertising products, such as real-time bidding from third-party advertisers. | Marketing | Meta Platforms, Inc. | 3 months |
| _fbc | Unknown | Marketing | Not available | Unknown |
| __adroll | This cookie is associated with AdRoll | Marketing | Adroll Group | 1 year |
| __adroll_v4 | This cookie is associated with AdRoll | Marketing | Adroll Group | 1 year |
| __adroll_fpc | This cookie is associated with AdRoll | Marketing | Adroll Group | 1 year |
| __ar_v4 | This cookie is associated with AdRoll | Marketing | Adroll Group | 1 year |
| __kla_id | When Klaviyo’s JavaScript is enabled, the __kla_id cookie can track and identify site visitors through an auto-generated ID. This cookie can temporarily hold personally identifiable information. Once a visitor is identified, the cookie can pass their data into Klaviyo. | Marketing | Klaviyo | 2 years |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | Marketing | 3 months | |
| _gid | This cookie name is associated with Google Universal Analytics. | Preferences | Google Analytics | 1 day |
| __cfduid | Unknown | Preferences | Not available | Unknown |
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us by email at hello@kinderguru.com or by post at: Kinderguru GmbH, Hoher Holzweg 43, 30966 Hemmingen, DE. For the purposes of applicable data protection laws, we are the data controller of your personal data.
Last updated: 5 October 2026